Zenith El Primero One-Off Watch Sells For $250,000 At Auction

Zenith El Primero A386 platinum watch

Just a few weeks ago, we broke the news here about Zenith’s collaboration with Phillips in Association with Bacs  & Russo for a one-of-a-kind platinum Zenith El Primero watch. The one-off watch is to celebrate the brand’s 50th anniversary of the legendary movement  — and it went up for auction this past weekend at the…

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Zenith Defy Collection On Fire … Swiss Beatz, Alicia Keys, Fabolous Launch Defy Line in NYC

Zenith Defy El Primero 21 Swizz Beatz Edition Unique 1/100th of a second chronograph

After an incredible unveiling of the highly technical and revolutionary Zenith Defy Lab watch earlier this year in Switzerland, the brand struts its stuff in New York City (and recently also at Art Basel Miami) with a premier line up of celebrities and Defy watches that seem to be taking the collector market by storm.  …

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Zenith Unveils Revolutionary Defy Lab Watch With Two World Premiers, New Zenith-Oscillator

All 10 of the world premier Zenith Defy Lab watches have been pre-sold.

Today in LeLocle, Switzerland, we are with Zenith Watch Manufacture as the brand unveils a revolutionary new timepiece that could well be the world’s most accurate mechanical watch. The Defy Lab watch offers two world premier innovations. One is the new  one-piece 15 Hertz Oscillator that may be the single most important invention since 1675…

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Zenith Celebrates 150 Years and Classic Racing with the El Primero Chronomaster 1969 Tour Auto Edition

By Ryan Walsh The concept of “Pushing the limits” applies to many different things. In some aspects it’s racing a car at full tilt, pushing your skills to the absolute limit, or taking all your creative skills, and building a masterpiece of innovation. That is what Zenith has been doing – time and again –…

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Introducing Zenith’s El Primero Caliber 410 Triple Calendar Chronograph – an Icon Reintroduced

Those who love a precision instrument will be thrilled with the new Zenith Calibre 410 that recalls the original powerhouse introduced in 1969. That same year that men walked on the moon, Zenith unveiled a revolutionary new movement that had been seven years in the R&D stages. The watch – code named the El Primero…

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