How Astronomy Influences Horology And Timekeeping

Pendant alarm watch circa 1590 in the form of a sundial with compass for setting time. 

  Every year at the Salon International de la Haute Horlogerie (SIHH) exhibition in Geneva, the Federation of the Swiss Watch Industry creates a special exhibition around time and watches. Here, we take a look at one of our favorites: Horology, A child of Astronomy. In the world of horology, astronomy, the sky, and the stars have…

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How To Celebrate National Watch Day

Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

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Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines

Justify, ridden by Mike Smith, wins the Triple Crown and the 150th running of the Belmont Stakes, Saturday, June 9, 2018, at Belmont Park in Elmont, NY. Longines, the Swiss watchmaker known for its elegant timepieces, is the Official Timekeeper and Watch of the 150th running of the Belmont Stakes. (Photo by Diane Bondareff/AP Images for Longines)

Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by Longines. Longines has had a long love affair with the equestrian world, and  is the Official Partner, Timekeeper and Watch of the 150th running of…

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World Oceans Day: Rolex Defies the Elements, Goes Deep Into Ocean Exploration

Rolex Deepsea D-Blue Dial Sea Dweller

Rolex has long been involved in the worlds of pioneering and exploration. This is the brand that has gone to the highest heights on the wrists of explorers conquering Mt. Everest more than half a century ago, to the deepest depths of the Marianas Trench in the Pacific Ocean strapped to the Trieste Bathyscaphe, piloted…

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Piaget Launches Possession Campaign With Model Olivia Palermo

Olivia Palermo, shot on location in Dubai by Sebastian Kim for the new Piaget Possession campaign.

Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for…

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Baselworld 2018: TAG Heuer Unveils Carrera Heuer 02 Manufacture Movement

The blue version of the new TAG Heuer Carrera Heuer 02 with Heuer 02 Manufacture Movement

Here at Baselworld 2018, we got the chance to go hands on with the newest watch that houses the all-new Manufacture-made TAG Heuer 02 chronograph movement: TAG Heuer Carrera Heuer 02. It makes sense that TAG Heuer would elect the Carrera to be the first watch housing the in-house-made caliber, as the Carrera has been…

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