Video: IWC Unveils Tom Brady Film, ‘Born Of A Dream,’ Watch It Here

Tom Brady, IWC

Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo,  depicts Brady from his  childhood in San Mateo,…

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Video Interview: Claude Greisler Of Armin Strom Explains Mirrored Force Resonance and Brand Concepts

Roberta Naas, founder, ATimelyPerspective.com and Claude Greisler, Director, Armin Strom.

Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those brands was Armin Strom, which introduced its incredible Mirrored Force Resonance watch late in the year 2016   that made its way to market this…

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A One-Minute Look at the Breguet Tradition Automatique Seconde Retrograde 7097 (video)

Just a couple of days ago, Breguet created a beautiful video to showcase the craftsmanship and high technology of the brands  Tradition Automatique Seconde Rétrograde 7097, which was first  launched at Baselworld last year and which is still being made.  Crafted in 18-karat while gold, 40mm  Tradition 7097 is open worked to deftly show off the bridges, wheels,…

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