Citizen, Billie Jean King, US Open and Battle of the Sexes – Does it Get Any Better? Oh And There Are Watches, Too

Citizen Watch US Open 25th Anniversary Commemorative Edition Timepiece

This year is a big one for Citizen, which celebrates its 25th anniversary as the Official Timekeeper of the U.S. Open Tennis Championships. Additionally, the brand announces a new partnership with tennis legend Billie Jean King and her Leadership Initiative – a non-profit organization that addresses critical social issues. The plan is to present new…

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Tennis Brothers Bob Bryan, Mike Bryan New Brand Ambassadors for Baume & Mercier

Tennis stars Bob and Mike Bryan join Baume & Mercier as brand ambassadors. Photo taken at the Citi Open at Rock Creek Tennis Center on July 31, 2017 in Washington, DC. (Photo by © 2017. Patrick McDermott Photography, LLC. All Rights Reserved.)

The US Open officially begins today, so expect to see a lot of tennis/watch news here on ATimelyPerspective. The big news right now is that Baume & Mercier has brought the Bryan brothers on board as brand ambassadors. Identical twins Mike Bryan and Bob Bryan are both tennis stars with a host of accomplishments behind them.…

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Petra Kvitova Shares Views on Time, Tennis and Ritmo Mundo During the US Open Tennis Championships

With the US Open in full swing, we here at ATimelyPerspective have been bringing you some close-up looks at tennis stars and watch brands, and the synergies between them. We have also been conducting a series of interviews and “Five Fast Questions” with tennis stars about the game, the role of time and the watches…

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Audemars Piguet Hosts Grand Slam Pre-US Open Tennis Championship Event in NYC with Serena Williams, Stan Wawrinka

Last week, I had the grand experience of joining Audemars Piguet on the Highline of The Standard hotel in New York, where the brand hosted a mixed doubles virtual tennis tournament and cocktail party with tennis champions and Audemars Piguet brand ambassadors Serena Williams and Stan Wawrinka. I  had the great opportunity to meet both of these…

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