Baselworld Blues: Did Fair Mismanagement Cause Its Demise?

Baselworld 2019

  Well it’s been a hell of a week for Baselworld. Not only did Rolex, Patek Philippe, Chopard, Chanel and Tudor — the main anchor brands of the annual fair — exit the show, but also, as of today, the last key “main hall” brands owned by the LVMH Group — TAG Heuer, Hublot and…

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TAG Heuer Turns to Actress Cara Delevingne To Launch New Carrera Lady Watches

Move over men, this one is for the women. TAG Heuer pulls out all the stops when it comes to the Carrera Lady collection– unveiling a host of new models, including colorful pieces — and turning to brand ambassador Cara Delevingne for the release. The newly designed 36mm collection boasts bold hues such as plum…

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Baselworld 2019 Hands On: TAG Heuer Autavia Watch

TAG Heuer Autavia re-invented at Baselworld 2019

At Baselworld last week, TAG Heuer had a number of important introductions. One of them was among my favorites: the re-issue of one of its finest watches: Autavia Chronograph Chronometer.  I wrote about the watch for the Baselworld Daily Newspaper, but here we take a closer look at it and add some hands-on photos. It was…

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TAG Heuer Unveils Carbon Aquaracer And Monaco Bamford Watches (Prices)

TAG Heuer Aquaracer Carbon

Because TAG Heuer always needs to be on the cutting edge of cool and sleek, the brand unveils a new version of its beloved Aquaracer dive watch: Carbon Aquaracer. Crafted in PVD titanium, the watches — which are water resistant to 300 meters — are ultra lightweight. The newest series was inspired by the Monaco…

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Hands On With the TAG Heuer Monaco Bamford Watch in Aquablue

TAG Heuer Monaco Bamford watch

During Baselworld,  TAG Heuer showed off its newest collaboration with Bamford Watch Department, the company known for tricking out watches according to individual desires.  The new TAG Heuer Monaco Bamford watch is the second one where TAG Heuer authorized Bamford to do something special with one of its timepieces.  This new interpretation of the iconic…

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Baselworld 2018: TAG Heuer Unveils Carrera Heuer 02 Manufacture Movement

The blue version of the new TAG Heuer Carrera Heuer 02 with Heuer 02 Manufacture Movement

Here at Baselworld 2018, we got the chance to go hands on with the newest watch that houses the all-new Manufacture-made TAG Heuer 02 chronograph movement: TAG Heuer Carrera Heuer 02. It makes sense that TAG Heuer would elect the Carrera to be the first watch housing the in-house-made caliber, as the Carrera has been…

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