Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

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TAG Heuer Sponsors SEA Paddle NYC, with Paddle Champion Kai Lenny Competing

Looking for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the very intriguing SEA Paddle NYC event on Saturday.  Not only is it wonderful to see hundreds of paddle boarders making their way around Manhattan, but…

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TAG Heuer Teams with Dartfish to Unveil Pocket Pro Video Analysis and Timing System

In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pocket Pro. The Pocket Pro combines Darffish’s analysis systems with a true stop watch to offer a sports training tool that is unparalleled on the market today. The innovative…

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Fast Focus for Father’s Day: TAG Heuer Formula 1 Red Bull Racing Team Watch

When TAG Heuer signed with Red Bull Racing Formula One team late last year to become the Official Timekeeper, Official Watch and Official Performance Partner of Red Bull Racing, we all expected a new watch to speed onto the scene. Well, it’s time to meet the TAG Heuer Formula 1 Red Bull Racing Team watch…

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BaselWorld 2016: Meet the Affordable TAG Heuer Carrera 02T Tourbillon

In typical TAG Heuer style, the brand that  loves to give us exciting news at BaselWorld does it again. Just six months after the release of the TAG Heuer Carrera Heuer-01 Manufacture-made chronograph, the brand releases the all-new TAG Heuer Carrera Heuer-02T, a COSC-certified automatic chronograph chronometer with a titanium and carbon flying tourbillon. And, get this,…

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Introducing the TAG Heuer Connected Watch: SmartWatch made with Intel and Google (Video, Prices)

Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel and Google, in addition to Chariman and CEO of LVMH, Bernard Arnault, and the Swiss Ambassador Andre Schaller –was all about the grand marriage of  Silicon Valley…

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