Commentary: Swiss Watch Industry Still Ticking Despite Decline

Just about a week ago, Bloomberg published a very good article about the decline of Swiss watch exports and the factors influencing this fall. The article came on the heels of the release of industry export numbers by the Federation of the Swiss Watch Industry. Certain other online publications and blogs referenced the story in…

Read More →

Collectors Hooked on Swatch Watches

Just about four months ago, I was fortunate enough to travel to Paris and Switzerland with Breguet. (You can read about that trip here, here and here.)   One particular night during that trip, I met a gentleman wearing tomato-soup-red pants and sporting a Swatch watch on his wrist. We got to talking and – turns…

Read More →

The Rise of Quartz Watches from Switzerland (Gold Standard Part 3)

In the past two weeks, we brought you an encapsulated version of the long history of the Swiss watchmaking and its technological innovation over the centuries. There was a time – in the 1970s — that the Swiss watch industry nearly crumbled, but again, the tiny country and its watchmakers re-invented themselves and came out…

Read More →