Chopard Releases Alpine Eagle Chronograph, Bridges Generation Gap

Chopard Alpine Eagle XL Chronograph

Today, as independent Swiss watch brand Chopard unveils its newest Alpine Eagle XL Chronograph — with in-house-made COSC-certified chronometer movements —  we are witnessing the next realm of the brand’s leadership and of its pioneering spirit when it comes to sustainability. Family Growth At Chopard I have been highly familiar with Chopard and its owners,…

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Chopard Continues In 2020 With Sustainability Efforts, Especially With Alpine Eagle Collection

Chopard Alpine Eagle watch

It’s a known fact that Swiss watch and jewelry brand Chopard has been a leader in the field of sustainability, especially when it comes to fair-mined and ethical gold, and now even more. With the brand’s recent unveiling of the all-new Alpine Eagle collection of watches (a line that that recalls the much-loved 1980 St.…

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Baume Watches Partners With French Ski Brand ZAG For Limited Edition Sustainably Made Watch

Baume Watches Limited Edition Automatic ZAG watch.

  Recently, Baume Watches — the watch brand launched by the Richemont Group  last spring that is founded on the principles of sustainability –partnered with French ski brand Zag to create a limited-edition watch that retails for approximately  $1,350. It is the second limited-edition watch by the brand; the first was a series launched with skater…

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Breaking News: Richemont Group Launches New Watch Brand Called Baume

The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…

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