Steve McQueen’s Heuer Monaco Worn In 1971 Film, Le Mans, To Be Auctioned by Phillips

Steve McQueen, LeMans

Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s  when he wore the Monaco in the film Le Mans. McQueen was an avid racecar driver in addition to being a superb actor and he did his own driving in that movie.  Now, the watch he wore –…

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Close Up: TAG Heuer’s Fifth Anniversary Monaco Watch, Monaco 2009-2019

TAG Heuer Monaco 2009-2010 Limited Edition watch.

This year marks the  epic 50th anniversary of the TAG Heuer Monaco watch. The beloved square-shaped timepiece was born in 1969– the brainchild of Jack Heuer.  It was the first automatic-winding chronograph movement and captured the attention of Steve McQueen, who wore it in the movie LeMans.  It  fast became an iconic legend in time.…

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10 Watches That Played Starring Roles in Iconic Movies Over The Decades

Paul Newman's Rolex Daytona sold at a PHillip's Auction for $17 million

With summer movie flicks on their way to us, I wanted to review some of the great, iconic movies of all time and the watches that we saw in those films. It is a topic I wrote extensively about in other posts, so it is worth taking a look at once again now. Especially since…

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Don’t Miss the TAG Heuer 150-Year Heuer Globetrotter Exhibition

Heuer ads from 1936.

Just opened in 10 TAG Heuer boutiques around the world, more than 400 special retrospective watches will be on display –spread throughout the 10 locations — for the Heuer Globetrotter exhibition — taking place until  September 30. Each exhibit will be a themed collection of vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as…

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