How Hublot, the New York Giants, Victor Cruz and the Classic Fusion Aerofusion Limited New York Edition Watch Made Manhattan History Last Night (slide show)

Ok football fans and watch lovers — this one is definitely for you. In its ongoing effort to make its “Hublot loves Football” theme truly meaningful around the world, the brand turns to the good old-fashioned century-plus game of American football while on American soil. In the second announcement of its American Football campaign (because,…

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How Omega Watches Times the Rio 2016 Summer Olympic Games

Earlier this week we brought you a look at a number of watch brands with brand ambassadors competing in the Rio 2016 Summer Olympic Games. What we didn’t’ bring you were the details of how Omega, the official timekeeper of the event, times those Games to perfect precision. It’s a mind-blowing science of technology, numbers…

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Hands On with the New Armin Strom Max Chilton Edition Edge Double Barrel Watch, and Meet Max Chilton

It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers set to race wheel to wheel on the mile and a half banks, but also Armin Strom was in full throttle to role out its…

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Longines Times Nyquist’s Win at the Kentucky Derby, Unveils Triple Crown Watches

This past weekend, Nyqvist, ridden by record-setting jockey Mario Gutierrez, won the 142nd Kentucky Derby — racing to the finish line in the home stretch and winning over Exaggerator by 1-1/4 lengths. There to capture the precise moment was Longines — the official timekeeper and a key sponsor of the famed Kentucky Derby, along with the…

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Meet the Hublot Classic Fusion Chronograph Chelsea Watch

Anytime a watchmaker partners with an acclaimed brand, the outcome is almost always momentous. The case of Hublot’s union with the esteemed 2015 Premier League Champions Chelsea Football Club (CFC) is certainly no exception. Hublot has announced its Classic Fusion Chronograph Chelsea to capture the beauty and technical precision that each organization strives to create.…

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Meet TAG Heuer’s New Ambassador, New England Patriots’ Tom Brady, and the new Carrera Heuer 01

According to Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, the new Carrera Calibre Heuer 01 watch – finally out and in stores now — is the future of the brand. At least he alluded to that at last night’s event in New York City, where the brand also…

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