Chopard Releases Alpine Eagle Chronograph, Bridges Generation Gap

Chopard Alpine Eagle XL Chronograph

Today, as independent Swiss watch brand Chopard unveils its newest Alpine Eagle XL Chronograph — with in-house-made COSC-certified chronometer movements —  we are witnessing the next realm of the brand’s leadership and of its pioneering spirit when it comes to sustainability. Family Growth At Chopard I have been highly familiar with Chopard and its owners,…

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Chopard Continues In 2020 With Sustainability Efforts, Especially With Alpine Eagle Collection

Chopard Alpine Eagle watch

It’s a known fact that Swiss watch and jewelry brand Chopard has been a leader in the field of sustainability, especially when it comes to fair-mined and ethical gold, and now even more. With the brand’s recent unveiling of the all-new Alpine Eagle collection of watches (a line that that recalls the much-loved 1980 St.…

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Taking a Closer Look at the Chopard Sister Brand Ferdinand Berthoud FB 1 Chronometer

Recently, Chopard unveiled its sister (or brother) brand: Ferdinand Berthoud. The first watch in the brand’s collection, the FB1 Chronometer, was a long time in the making. Before we delve into the technical aspects of this incredible watch, we want to bring you a little background on the brand itself. Back in 2006 Chopard acquired…

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A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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Chopard Opens Miami Service Center, Vows 10-Day Turnarounds

Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables.   We had the distinct pleasure of…

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