Introducing the Zenith Defy 21 Ultraviolet Chronograph With Violet Movement

Zenith Defy 21 Ultraviolet Chronograph

If you love purple, Zenith has the watch for you. The Swiss watch brand is calling it violet — the ultimate end of the color spectrum (think Roy G. Biv). After violet, the next highest frequency of light is the invisible ultraviolet light. By taking this extreme color and pairing it with Zenith’s highest frequency…

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Zenith El Primero One-Off Watch Sells For $250,000 At Auction

Zenith El Primero A386 platinum watch

Just a few weeks ago, we broke the news here about Zenith’s collaboration with Phillips in Association with Bacs  & Russo for a one-of-a-kind platinum Zenith El Primero watch. The one-off watch is to celebrate the brand’s 50th anniversary of the legendary movement  — and it went up for auction this past weekend at the…

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Zenith Unveils USA Exclusive: Defy Classic Swizz Beatz Edition Watch – Online Only

Zenith Defy Classic Swizz Beatz watch

Since 1865, Zenith has been crafting fine Swiss watches, and has even made history along the way, unveiling a few world firsts and creating some of the finest movements still powering watches today. Easily one of the brand’s most coveted contemporary collections is the Defy — with models ranging from Defyl Classic to Defy Lab and…

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Zenith Defy Collection On Fire … Swiss Beatz, Alicia Keys, Fabolous Launch Defy Line in NYC

Zenith Defy El Primero 21 Swizz Beatz Edition Unique 1/100th of a second chronograph

After an incredible unveiling of the highly technical and revolutionary Zenith Defy Lab watch earlier this year in Switzerland, the brand struts its stuff in New York City (and recently also at Art Basel Miami) with a premier line up of celebrities and Defy watches that seem to be taking the collector market by storm.  …

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