IWC Unveils 3-Video Series Created with Public School Design Team to Tout the Portofino 37

IWC– the brand that has been known as being “Engineered for Men,” first unveiled its Portofino Midsize watch just over a year ago. In fact, we brought you the full story on that collection here.   Recently, new pieces were added to the line, which is now being referred to as Portofino 37 (indicative of the…

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IWC Unveils Peter Lindbergh Photos at ART Basel

Pardon our lateness in posting today, but we were on a plane back from Miami – where ArtBasel is winding down. This globally recognized art show has become the premiere place for watch brands to showcase their newest creations or their artistic involvements — usually with a star-studded cast. We attended with IWC, which launched…

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IWC Watches for Women?! Introducing the Portofino Midsize at Watches & Wonders 2014

By Isaac Wingold This year at the annual Watches & Wonders show, IWC has done something quite unexpected. Schaffhausen’s own has unveiled what is, unofficially, its very first women’s collection – an intriguing and bold move from the dive and pilot watch dominated brand. Referred to as the Portofino “Midsize”, IWC hopes to broaden its…

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