Czapek Unveils New Aurora Watches And ‘We Collect Rare People’ Campaign

Czapek & Cie Aurora Borealis

Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora.  The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…

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Armin Strom Adds Mirrored Force Resonance Watch — With Kari Voutilainen Guilloche Dial — to Configurator

Armin Strom adds Mirrored Force Resonance watch with guilloche dial by Kari Voutilainen to configurator.

We have talked a lot here about how innovative independent watch brand Armin Strom has been. The brand not only continues to unveil creative new watches, but also was one of the first to unveil its personalization program via an on-line watch Configurator.  Now, Armin Strom adds its iconic Mirrored Force Resonance watch to the…

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