Alexandre Meerson: Customization By Design

Meerson customized watches

When he first started his own watch brand, Meerson, fashion designer Alexandre Meerson knew exactly what he wanted to offer clients: Customized watches. In fact, he didn’t begin by creating his own watch lines. Instead, he went out and worked directly with clients to create the watches that were in their heads. The thing is,…

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What Bremont’s New MBII Configurator Can Do For You

Bremont Configurator MBII

  The configurator.  One of the first brands to offer this concept was Armin Strom — and that was several years ago. Initially, some buyers were reluctant to go on line and decide on the options they wanted in their newest watch, but that has begun to change. As such, a few more brands are…

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Six Things Independent Watch Brand Armin Strom Does Differently

Armin Strom Edge Double Barrel watch

Swiss watch brand Armin Strom is celebrating a 10-year anniversary in 2019 — recalling the year that its current owners and management relaunched the brand (purchased from watchmaker Armin Strom in 2006)  and began building it into a  fully integrated Manufacture.  Today, with workshops in Biel/Bienne, this brand continues to upholds superb craftsmanship rules while…

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Watch Review: Building My Own Customized Baume Watch

Baume watches

You may recall that we broke the news here first last May that Richemont Group was creating an all-new brand: Baume. Not to be confused with Baume & Mercier, but a brainchild that was formed under that brand’s wings, the new Baume brand can be purchased only on line, and buyers can customize their own…

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Parmigiani Fleurier Unveils Customizable Options For New Bugatti Type 390 Watch That Celebrates The Bugatti Chiron

Parmigiani Fleurier Bugatti Type 390 watch, whose colors, dial and other details can be customized.

True luxury allows for customization – a trend which esteemed watch manufacturer Parmigiani Fleurier plans to capitalize on with the new Bugatti Type 390 watch, created to commemorate the Bugatti Chiron Sport car. Recently, at the 2018 Geneva International Motor Show, Bugatti unveiled a new version of its Bugatti Chiron. The Chiron Sport offers significantly improved…

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Armin Strom Taps Kari Voutilainen For Mirrored Force Resonance Guilloche’ Dial Watches

Kari Voutilainen joins with Armin Strom to create hand-made guilloche' dials for the Mirrored Force Resonance Guilloche' watches - with different colors and patterns.

Never content to rest on its laurels, independent watch brand Armin Strom continues to build on the success of the rose gold and stainless steel Mirrored Force Resonance watches that it has garnered amongst the watch collecting world. Now the brand teams with independent master watchmaker, Kari Voutilainen, adding an option of a hand-executed guilloche…

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