TAG Heuer Opens NY Boutique – with Cameron Diaz

In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue (nearby 54th street). The event – with ribbon cutting outside in the frigid 10-degree weather – heralded the opening of the 1200-square-foot custom-designed boutique that…

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A Moment in Time: TAG-Heuer Brings on Cameron Diaz

Cameron Diaz, the vibrant California-born actress who won hearts in the film The Holiday, as well as in roles such as My Best Friend’s Wedding, There’s Something About Mary, Charlie’s Angels and Being John Malkovich, is one of TAG Heuer’s top ambassadors and the face behind the brand’s newest Link Lady timepiece collection.  Here, in…

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Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History

Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this event, as I felt that with all the hurricane clean-up to be done, it wasn’t necessarily the right time for a party. I was wrong…

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