TAG HEUER Won’t Renew Maria Sharapova Contract at this Point in Time

It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed a doping test at the Australian Open. According to Sharapova, the substance is one she has been taking for nearly a decade for different health…

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Audemars Piguet Signs on Golfer Danny Willett, and Meet a few Other Big-Named Ambassadors (Stan Wawrinka,Serena Williams)

Some of the biggest names in sports have a tendency to attract the right kind of attention. And for good reason. Brand ambassadors are not a new thing in the advertising world.  Signing the right athlete who aligns with the core beliefs of a watchmaker is particularly exciting. We’d like to touch on a few…

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