Six Things Independent Watch Brand Armin Strom Does Differently

Armin Strom Edge Double Barrel watch

Swiss watch brand Armin Strom is celebrating a 10-year anniversary in 2019 — recalling the year that its current owners and management relaunched the brand (purchased from watchmaker Armin Strom in 2006)  and began building it into a  fully integrated Manufacture.  Today, with workshops in Biel/Bienne, this brand continues to upholds superb craftsmanship rules while…

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Armin Strom Adds Mirrored Force Resonance Watch — With Kari Voutilainen Guilloche Dial — to Configurator

Armin Strom adds Mirrored Force Resonance watch with guilloche dial by Kari Voutilainen to configurator.

We have talked a lot here about how innovative independent watch brand Armin Strom has been. The brand not only continues to unveil creative new watches, but also was one of the first to unveil its personalization program via an on-line watch Configurator.  Now, Armin Strom adds its iconic Mirrored Force Resonance watch to the…

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Video Interview: Claude Greisler Of Armin Strom Explains Mirrored Force Resonance and Brand Concepts

Roberta Naas, founder, ATimelyPerspective.com and Claude Greisler, Director, Armin Strom.

Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those brands was Armin Strom, which introduced its incredible Mirrored Force Resonance watch late in the year 2016   that made its way to market this…

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Top Six Complicated Watches of 2017; Our Picks for GPHG Mechanical Exception Watches

Armin Strom Mirrored Force Resonance, GPHG 2017

With GPHG Awards taking place on Wednesday, we are wrapping up our coverage with the Mechanical Exception category. The pieces found in this category check all the boxes for horological geekdom. The category requirements looks for a special mechanism such as an unique display, striking component, a belt driven movement, or other innovations in the…

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