A Close-Up Look at Louis Vuitton’s Starring Role in the 35th America’s Cup

Louis Vuitton has commissioned a Challengers Cup trophy and created travel trunks for it and for the America's Cup trophy.

This past weekend in Bermuda, the 2017 Countdown  Louis Vuitton America’s Cup Qualifiers came to a close.  The qualifiers, which took place from May 26th to June 3rd, saw all of the challenger teams racing one another as they vied for points to determiine which four Challenger teams will progress to the Louis Vuitton America’s…

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Ulysse Nardin Sails Into Place With Regatta Chronograph at America’s Cup, Bermuda

Ulysse Nardin Marine Regatta Watch

We have been bringing regular updates of the 35th America’s Cup races taking place in Bermuda now, and of the watch brands affiliated with it.  Today, we continue that coverage as the qualifiers conclude this weekend and the Challenger Playoffs begin next week. Ulysse Nardin sails into place with a new regatta watch and as…

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Panerai Sets Sail as the Official Watch of the 35th America’s Cup

ANERAI_PAM00725 Panerai Luminor 1950 Oracle Team USA 3 Days Chrono Flyback Automatic Ceramica – 44mm

The world’s oldest trophy sport in international sporting events, the America’s Cup is coming into full sail. Beginning this Friday, May 26, in Bermuda, the qualifiers kick off of the 35th America’s Cup presented by Louis Vuitton. The competition for the oldest trophy in international sports dating back to 1851, witnesses  America’s Oracle Team USA…

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Omega and Emirates Team New Zealand Sail to the Win in New York Louis Vuitton America’s Cup World Series

It was an exhilarating weekend in New York as the Louis Vuitton America’s Cup World Series races took place on the Hudson River — marking the first time the races have returned to New York waters in nearly 100 years. Stealing the win: Emirates Team New Zealand with 52 points. The team is sponsored by Omega,…

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Bremont Unveils America’s Cup and Oracle Team USA Watches

Last month, British brand Bremont announced its appointment at the Official Timing Partner to the 35th America’s Cup and to the defending champion Oracle Team USA.  To many, the announcement was a surprise – as Bremont has been so firmly entrenched in aviation. But, as Giles English, co-founder says, “We grew up in both worlds:…

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Congratulations Oracle Team USA Wins America’s Cup 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…

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