Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

Read More →

Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

Read More →

Self-Taught Watchmaker, Actor Aldis Hodge of Underground Talks About the Show, as Season 2 Starts Tonight

Underground Season 2 with Aldis Hodge starts tonight.

Tonight marks the season premier of the second season of WGN’s Underground, which I have been waiting for for a while. The show, which stars our friend Aldis Hodge is all about slavery in America and portrays the lives of the slaves in a personal rendition that is well thought out.  Recently we had the…

Read More →

Bovet 1822 Joins Artists for Peace and Justice for ‘Songs of the Cinema’ Event, with Jackson Browne, Jeff Bridges and Others

Bovet 1822 and Artists for Peace and Justice recently hosted the inaugural “Songs from the Cinema” benefit event in LA. Longtime APJ supporter and music legend Jackson Browne curated the intimate concert, gathering a group of top artists, musicians and actors to celebrate the best music from film while paying homage to this year’s Academy…

Read More →

Interview: Underground Actor Aldis Hodge Shares Thoughts on Slavery, Time and Leaving a Legacy

Aldis Hodge, actor, watch collector, watch maker

What do you get when you cross an ambitious, artistic person with a passion for watches with a congenial actor and a die-hard perfectionist? Aldis Hodge. The 30-year-old actor who plays the leading role of Noah in the WGN America television series Underground (about the Underground Railroad in Georgia), and who has been seen in…

Read More →