Today, I read with interest the editorial letter from Paul O’Neil, editor in chief of World Tempus, a highly regarded industry publication for which I write. O’Neil suggested that quality over quantity will prevail. I agree.
Says O’Neil in his letter “I found some interesting articles in the first issue of the Observer in 2016, among which there was, rather appropriately, one about quality in the media world, citing the staying power of such legendary publications as the Economist … in an era where news is available instantly, free of charge, anywhere. The article was keen to stress that quality content still has a price and in the case of the Economist that price was a cool £469 million for a 50% holding in the company sold last year.”
Such quality benchmarks keep us rooted, and those of us who have degrees in journalism and have taken vows to regularly turn out the best product possible, believe in quality (that includes accuracy) when it comes to content.It is not just a numbers game, even though many think so. Gaining quality readers stems first from providing fair, accurate coverage of an industry, a topic or a product. It is about providing information and behind-the-scenes looks for people who care about the subject, not just those who click on pretty picture.
We all know this will be a difficult year for the watch industry. Business is slow around the globe. Quality products will be king– that does not mean Luxury or high-end products, necessarily, but instead translates to fine craftsmanship and design no matter the price point.
Says O’Neil, “…, the notion of quality will become increasingly important for watch brands, who might have to make some tough choices about how they communicate with their customers.” This is the time to align with the best — not the biggest — who communicate with ethics, integrity, accuracy and precision that reflect the product. For my avid readers, this is the time to consider the finer aspects of the watches you buy. Just my opinion and thanks to O’Neil and WorldTempus for laying the ground work.