We have brought you coverage here before about the Mouawad brand — a company that has been creating fine jewelry and watches for years. Known for its extraordinary jewels, the brand has also been building Swiss-made timepieces under a host of names for nearly half a century. I remember traveling to BaselWorld back in the 1980’s and 1990’s and spending time talking with the Mouawad family — which at that time created the Roberge’ brand of Swiss-made watches — a brand it continues to produce today.
In an effort to continue its watch business as an adjunct to its already highly successful jewelry business, Robert Mouawad, in the late 1990s, acquired a watch case production facility in Les Breleux, where it continues to manufacture. Today, Mouawad Geneve — under the vigilant direction of the Mouawad brothers — produces several watch brands and collections. In fact, not too long ago, Alain Mouawad — who had launched the BlackSand watch line several years ago that we wrote about here — joined the family firm again (with brothers Pascal and Fred) and is heading the Division of Mouawad Watches as the company transitions into creating its own movements and more complex watches, including a chrono-monopusher flying tourbillon and a perpetual calendar — both of which will join the Mouawad watch line up.
Currently the brand create is own cases in Carouge (Geneva), has a complete research and development unit and is enhancing its watchmaking site in Les Breleux. The current watch line up includes the La Grande Ellipse, La Griffe and La Classique lines. These collections include chronographs and sport watches crafted in stainless steel, 18-karat gold and black DLC (Diamond Like Coating). Additionally at the end of this year, Alain says the company will launch a new ladies’ jeweled watch line called La Bijou, and a new men’s Grand Ellipse alarm watch. In 2015, Mouawad will celebrate its125th anniversary — and plans to do so in style — enchanting customers with jewelry, watches, perfume, pens, and leather goods. We look forward to what the brand will bring forth.