Affordable watches make great weekend get around companions — especially when they have a good look to them. The Italian-baed ToyWatch was first unveiled to the world in 2006 as a bright colorful collection of fashionable watches– but in 20013, the company was purchased by new owners and put under scrutiny to change watch product, distribution, marketing strategies and more.
This year marks the re-launch of ToyWatch around the world as the brand makes it renewed debut as a fashion-forward Italian-designed timepiece line. Indeed, the newest collections from ToyWatch – predominantly priced under $500 retail – feature everything from high-function chronographs to smooth-to-the-touch finish in certain lines. Additionally, bold colors and striking patterns are highlights that evoke a strong, powerful personality. Designed in Italy according to the strictest codes of high fashion and individuality, ToyWatches are also assembled in Italy, and house either Swiss or Japanese movements (depending on the model). They boast a host of wearer-friendly features.
Among the lines we like:
Velvety: Chrono and non-chronograph watches with a bold look, but super-supple feel thanks to the application of 42 layers of silicon on a rubberized soul to form the case and bracelet. Housing Japanese movements, the line retails from $225 for non-chronograph versions, to $345 for chronographs pieces.
Vintage: This collection of three-hands with date and chronographs offers bracelet and NATO style straps. $268-$338 retail.
Mr. Hyde: Sleek, professional watches with an edgy look thanks to infused color. Highly functional and water resistant to 135 feet. $225 to $375.