How many times a day do you glance at the watch on your wrist? Generally, while you most likely purchased it because you love the look of it, you don’t regularly think about how the case was made. All cases are not created equal. Certain watch brands go above and beyond when it comes to sculpting and finishing a watch case. Not too long ago, we traveled with Parmigiani Fleurier to the workshops where the cases, dials and movements are built. It is at Les Artisans Boitiers, or LAB as it is called, that the cases of distinction are built for Parmigiani and others. The firm, purchased 10 years ago by Parmigiani, employs 31 people and designs, cuts, carves and finishes some of the watch industry’s most unique cases. Here, we bring you an inside look at a few of the steps involved in cutting the metal and transforming a solid tube of gold into a case for time.
Michel Parmigiani founded Michel Parmigiani Art of Time Measurement in 1990, backed by the Sandoz Foundation. His first collection of exquisite mechanical timepieces, Parmigiani Fleurier, made their debut six years later in 1996, and since then the brand has amassed an incredible following of collectors and watch lovers.