Swiss watch brand Armin Strom — a leading independent brand that specializes in skeletonization and constant force, has opened its first-ever pop-up store that will remain open through June of 2021. Located in the middle of Zurich’s Old Town, the bright airy space is chocked with some of the finest Armin Strom timepieces, including its recently released women’s watch, Lady Beat. In addition to finally being able to go hands on with the Amin Strom watches that we haven’t been able to see, touch, feel during COVID-19, visitors can experience the Armin Strom configurator, right there in the store with the experts.
Armin Strom is known for its work in skeleton watches — with a goal to show what’s in side. Additionally, the brand is always innovating in the world of constant force and watch complications. Among the watches that collectors and watch lovers will get to go hands-on with are the highly complicated Resonance Minute Repeater and watches in the new System 78 collection, which is its opening price range, such as the Gravity Equal Force.
According to Serge Michel, co-founder of Armin Strom, ““Zurich is a cosmopolitan city and home to one of the most dynamic watch retail markets in Switzerland. Having a physical presence in the city helps us to successfully manage the increasingly crucial fusion of the online and offline worlds.”
“Being able to meet our customers in person is of great importance to us,” adds co-founder Claude Greisler. “Thanks to the pop-up store we don’t miss out on exclusive experiences and being able to interact and talk with other people who are genuinely interested in the beauty of things and have a passion for detail, which is something we love.”
Interested in visiting the Armin Strom pop-up stop? It’s located in Zurich at Strehlgasse 20 on Wednesdays to Fridays from 11 am to 7 pm, and on Saturdays from 10 am to 5 pm.